Boeing versus Airbus
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Details
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Description
Description
The global airline industry is known for its cutthroat nature, and in the late 1990s, Airbus, based in Europe, surpassed America's Boeing as the leading aircraft manufacturer. However, Airbus soon fell into the same complacency it had once challenged, allowing Boeing to reclaim its top spot. Now, both companies must navigate the burgeoning Asian market and fierce competition from China and Japan. With expert insights and compelling writing, John Newhouse provides a gripping account of these two aviation giants and their fight to remain airborne.