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Business / Marketing | SKU:
Crossing the Chasm
Dhs. 33.00
Dhs. 61.00
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Description
Description
Geoffrey A. Moore's Crossing the Chasm guides innovators and marketers on how to bridge the gap between early adopters and the early majority in the Technology Adoption Life Cycle. This updated third edition offers new examples, strategies for navigating the digital landscape, and Moore's latest insights and research. The book also includes two additional appendices, connecting the concepts of Crossing the Chasm to Moore's other works and presenting his groundbreaking work on technology adoption models for high-tech consumer markets.