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Non-Fiction | SKU:
Small Data
Dhs. 45.00
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Description
Description
Join Martin Lindstrom, the go-to expert for the world's top brands, on his quest to uncover the hidden desires of consumers. With three hundred nights spent overseas each year, he closely observes people in their homes, using his keen eye to turn their insights into game-changing products. Through his globe-trotting adventures, Lindstrom presents a captivating narrative filled with armchair travel and forensic psychology. This rare glimpse behind the scenes will intrigue not only marketers and brand managers, but anyone fascinated by human behavior and the creation of global brands.