Nudge

The revised version of this groundbreaking book presents the power of nudging people towards making decisions that will positively impact their lives. According to Robert Cialdini, a well-known author, the new edition profoundly increased his understanding of nudges and how to implement them. Daniel Kahneman, a bestselling author, also praises the final edition for its humor, usefulness, and wisdom. Since Nudge's original release, it has become a widely used term by businesses, policymakers, and citizens.

The book has led to the establishment of over 200 "nudge units" in governments worldwide and has inspired numerous groups of behavioral scientists. By introducing the concept of "choice architecture," the authors have equipped readers with the tools to make better decisions for themselves, their families, and society. In this updated version, the authors have included their experiences from the past twelve years, as well as the latest research in various academic fields. With new insights on relevant issues such as COVID-19, health, finance, and