The Ten Faces of Innovation
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Description
Description
The bestselling author of The Art of Innovation showcases IDEO, a renowned design firm, and their proven techniques for promoting innovative thinking and overcoming the negative effects of naysayers within a company.
In today's business world, the role of the devil's advocate is all too common. It enables individuals to step away from their personal biases and question new ideas, ultimately killing them without taking any responsibility. This can be detrimental to innovation.
However, IDEO has identified ten distinct roles that individuals can assume within an organization to encourage creativity and counter the influence of naysayers. These include the Anthropologist, who observes how customers interact with products to generate fresh ideas, and the Cross-pollinator, who blends different concepts, people, and technologies to create novel innovations.