Brand Failures
Details
Details
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Description
Description
Discover the shared link between Coca-Cola, McDonald's, IBM, Microsoft, and Virgin. While these companies are global leaders, they have also experienced significant failures in their branded product launches. In Matt Haig's best-selling book, Brand Failures, you can gain insight into the reasons behind these failures and learn valuable lessons from 100 major brand blunders.
With a professional and informative tone, Haig covers the mistakes made by well-known companies and some lesser-known but equally entertaining failures. Through this captivating journey, you can gain awareness of potential dangers and strategies to keep your brand thriving.