Jugaad Innovation
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Description
Description
Jugaad Innovation offers a comprehensive exploration of frugal innovation, making it a must-read for anyone interested in the subject. As mainstream approaches to innovation prove to be insufficient in today's challenging times, this book suggests turning to emerging markets like India, Brazil, and China for inspiration. With a focus on flexibility, simplicity, and creativity, the authors explain how jugaad (an Indian term for clever and improvised solutions) is driving significant growth and how Western companies can adopt this approach to thrive in a competitive global landscape.
The six principles of jugaad innovation - seeking opportunity in adversity, doing more with less, flexible thinking and action, simplicity, inclusive margins, and following one's heart - are supported by twenty case studies featuring major corporations such as Google, Facebook, 3M, and Apple. As demonstrated by the success of these companies, embracing jugaad innovation could be the key to survival and prosperity in the business world.