The Digital Transformation Playbook

Revitalize your company for the digital era. All companies established before the Internet are now confronted with the same dilemma: How to adapt to excel in a digital economy? David L. Rogers, a renowned expert in digital strategies, argues that digital transformation requires more than just updating technology; it demands a fundamental shift in strategic thinking. Drawing on a decade of research and teaching at Columbia Business School, and extensive consulting experience with global companies, The Digital Transformation Playbook presents a comprehensive approach to rejuvenating traditional businesses and leveraging the opportunities of the digital world. Rogers explains why existing businesses must reexamine their core assumptions in five key areas: customers, competition, data, innovation, and value. He demonstrates how to effectively utilize customer networks, platforms, big data, rapid experimentation, and disruptive business models, and how to integrate these elements into an established business and organizational structure. Through real-world case studies from Google to GE to Airbnb to the New York Times, Rogers illustrates the success of each strategy. With practical