Executive's Guide to E-Business: From Tactics to Strategy
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Executive's Guide to E-Business: From Tactics to Strategy
Description
Description
The e-business revolution is transforming the traditional commercial landscape and changing long-held assumptions. With customers demanding personalized relationships and companies utilizing the internet to expand and grow, e-business has become a vital strategy for success. In "Executive's Guide to E-Business: From Tactics to Strategy," PricewaterhouseCoopers experts share a model that executives and managers can use to prepare for disruptive changes, foster communication within their organizations, and achieve a competitive advantage. This comprehensive guide reveals the tactics and strategies used by successful companies worldwide to improve performance and gain a larger market share in the e-business world. With valuable insights applicable to various industries, this book is a must-read for any company looking to thrive in the e-business landscape.