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Business / Management | SKU:
Good Strategy/Bad Strategy
Dhs. 69.00
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Description
Description
When Richard Rumelt's influential book Good Strategy/Bad Strategy was published in 2011, it immediately gained popularity for its direct criticism of the false strategies commonly found in pop culture and business jargon. Since then, readers around the world have embraced Rumelt's practical approach to identifying and avoiding bad strategy, while implementing effective, action-oriented plans that acknowledge challenges and provide straightforward solutions. Instead of simply equating strategy with ambition, leadership, vision, or planning, Rumelt emphasizes the importance of coherent action based on insightful understanding of the hidden dynamics at play in any situation. With examples spanning various industries, he demonstrates the power of good strategy in tackling new product launches, military battles, and even moon landings.